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INOYO

Time for a change.

We open up access to ice hockey and keep families and children in the game. With everyday support, places to play and AI that saves time: for better balance, real inclusion and genuine participation.

THE PØND Pop-up BülachShift 18 Swiss Life Arena
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NEXT SHIFT

Shift 18 Team United

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THE FAMILY SHIFT OF HOCKEY

A parent works in the rink corridor while the children train.

OUR WHY

67%

Of three young people, one stays.

Two out of three young people
quit ice hockey.

Between the ages of 11 and 22. Often not because of performance, but because everyday life doesn't add up.

Source: NZZ (2024), Swiss Ice Hockey

THE REASONS

01

Training times and travel

Late practices, long drives.

02

Dependent on parents

No parent taxi, no practice.

03

Hard to combine

School, apprenticeship, work and family.

THE INOYO APPROACH

MORE THAN JUST ICE HOCKEY.

Our contribution to the UN Sustainable Development Goals.

The 17 Sustainable Development Goals of the UN 2030 Agenda (SDGs) are the global framework for a healthy, fair and sustainable future. Federal, cantonal and local governments implement them together. INOYO makes nine of them part of everyday life. For children and their families: with balance, inclusion and participation.

MOVE.

Movement for every child.

3

GOOD HEALTH

More movement for children, less stress for parents.

LEARN.

Learning as a team.

4

QUALITY EDUCATION

Curriculum 21: gliding, playing, fair play.

5

GENDER EQUALITY

Girls and boys on the same team.

GROW.

Together and sustainable.

12

RESPONSIBLE CONSUMPTION

Synthetic ice, reusable.

13

CLIMATE ACTION

No refrigeration, public transport instead of parent taxi.

17

PARTNERSHIPS

City, canton, schools and clubs.

BELONG.

Supporting families. Everyone belongs.

8

BALANCE

SDG 8 · Decent work

Family, work, school and sport fit together.

10

INCLUSION

SDG 10 · Reduced inequalities

Every child belongs, regardless of money or background.

11

PARTICIPATION

SDG 11 · Sustainable communities

Open places to play, right in the neighbourhood.

Projects

What we are building.

Places and tools that create access to ice hockey.

Children from different clubs on the boards
01LIVE · Season 26/27

Kids Pond Hockey

Shift 18

Kids pond hockey for all kids aged 6+, from several clubs or none. Sundays at Swiss Life Arena.

Learn more
Kids from different clubs at the rink of Swiss Life Arena
02LIVE · Season 26/27

Tournament team

Shift 18 United

The tournament team for kids aged 6+, from several clubs or none. No selection, your club stays your club.

Learn more
THE PØND playing surface
03LIVE · until 16.01.27

Place

THE PØND

A place for hockey, movement and connection. Year-round, multi-sport and without club barriers.

Learn more
App screens of the INOYO.APP
04In development

Digital

INOYO.APP

The app for everyday hockey life: dates, rides and reminders, with assistant Yo.

Learn more
Philipp Schellenberg
für dich papi

My story

Luca shows me the way.
I build it for everyone.

I am Philipp, born 1976: founder of INOYO, entrepreneur, father, husband, ice hockey enthusiast. Human.

Luca's birth (2018) changed how I see everyday life, work and balance, and quietened a personal crisis. Luca is my compass without knowing it. Then as now.

His handwriting and his perspective remind me what matters every day. INOYO grew out of this experience. As an answer to the question of how family, work, school and sport can fit together better.

INOYO stands for Inner Nature Of Your Own. The 18 stands for 2018, the year Luca was born. All handwriting on this page is his.

Our Why – Their Words.

real words

“INOYO strikes a nerve of our time. It connects people, raises awareness and strengthens community. That is exactly why we support the project out of conviction.”

Peter Zahner

CEO ZSC Lions

“As an entrepreneur and father, I know the balancing act between performance, responsibility and family. INOYO meets it with clarity, humanity and integrity.”

Janosch Nietlispach

Entrepreneur and father

“Music, hockey, being human. Everything follows the same beat: connection. INOYO creates exactly that space where performance meets presence and humanity becomes audible again.”

DODO

Musician and producer

Contact

Let’s talk.

For families, clubs, schools, municipalities and partners. I will get back to you personally.

We are listening.

Book a call

30 minutes by video call.

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Send a message

I will get back to you personally.

What is it about?